Ladbrokes Belgium launches new affiliate programme with Income Access
Published 31st January 2019
Income Access, part of the Paysafe Group, will power the Brussels-headquartered sportsbook's programme with its affiliate platform.
Ladbrokes Belgium’s in-house affiliate managers will oversee the running of the new programme, while the sportsbook will also have access to a range of features.
These include the Income Access Ad Serving tool, which will allow the affiliate team to segment campaigns according to language, location, browser setting and other characteristics unique to the Belgian market.
Additional features include campaign tracking from the customer’s first click through to the last transaction of the player’s lifetime, while Income Access will also facilitate Ladbrokes Belgium’s communications through its comprehensive messaging feature.
Simon Mahieu, affiliate and project manager at Ladbrokes Belgium, said: “We believe that a motivated affiliate is a good affiliate. By offering our marketing partners the transparent, easy-to-use Income Access platform, we aim to engage and motivate our affiliates, ensuring the best service possible.”
Tara Wilson, general manager for Income Access at the Paysafe Group, added: “The addition of Ladbrokes Belgium to our roster of partners demonstrates that our recent technology partnership with Ladbrokes Coral continues to evolve.
"We’re excited to support this brand’s player acquisition in the key European market of Belgium, and positively contribute to its marketing objectives.”