Kindred launches US-focused affiliate program with Income Access

Kindred launches US-focused affiliate program with Income Access

Online gaming operator Kindred Group has launched a new US-focused affiliate program with Income Access.

Published 28th June 2019

The program will support player acquisition for Kindred’s Unibet brand in New Jersey – its first foray into the regulated US online gaming market.

The launch of the program offers Unibet and its affiliates the benefit of tracking software with in-depth reporting, flexible commission schemes and an extensive ad serving functionality.

Affiliates can also monitor and optimise their digital marketing campaigns for effective results, using actionable data.

Similarly, the Kindred Affiliates team and its marketing partners will benefit from Income Access’ security and fraud verification functionality.

The agreement builds on the existing partnership between Paysafe Group, the parent company of Income Access, and Kindred.

Ryan Henderson, head of affiliates at Kindred, said: “Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market.

“Partnering with the company will allow Kindred to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”

Tara Wilson, general manager at Income Access, added: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred, further strengthening our position in the US online gaming and sports-betting market.

“The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”