Jean-Claude Van Damme plays lead in 777.be TV campaign

Jean-Claude Van Damme plays lead in 777.be TV campaign

Acclaimed Belgian Hollywood actor stars in online casino and sportsbook operator's new TV ad campaign

Published 26th March 2019

Online casino and sportsbook operator 777.be announced today that the acclaimed Belgian Hollywood actor Jean-Claude Van Damme stars in its new TV advertising campaign.

The campaign was shot earlier this month in the Belgian capital Brussels, where Van Damme was born and raised before he moved to Hollywood to pursue a hugely successful career as an actor. He subsequently starred in blockbusters such as Bloodsport, Hard Target, the Kickboxer franchise, amongst many other.

The TV campaign of 777.be with Van Damme consists of two different clips, one for Casino777.be, the other Bet777.be. Both scripts touch upon the Belgian’s legacy as an actor and martial artist, including references to his famous karate and dance moves from Kickboxer. The spots were recorded in French and Dutch, and will premiere on Belgian TV and 777.be’s YouTube channels this week. They are the creation of London based advertising agency Remake Production Ltd and Parisian director NP Novak.

Jean-Christophe Choffray of the Ardent Group said about the campaign: “777.be is very proud to work with Jean-Claude Van Damme, who is undoubtedly the most famous Belgian of our time. We are very happy that Van Damme shared his talent and professionalism with us to create this fantastic campaign”.

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