International SEO Optimisation for Different Search Engines & Territories
Published 30th November 2010
Tough regulation around advertising for gaming brands/sites means SEO remains one of the best ways to drive new acquisitions and build international brand awareness especially as there is still value in optimising for other, less competitive search engines. Attend this session to learn which search engines rule in territories around the globe and discover how to build a workable plan for International SEO in order to succeed in making your brands next big push into the international non English speaking search landscape.
Jon Murphy, Senior Account Manager, OBAN Multilingual
Jon is a senior account manager at OBAN Multilingual and has a very strong background in international media and advertising – with a particular focus around search. At OBAN Jon is responsible for consulting on global search campaigns and strategising across various forms of search marketing and conversion applications such as PPC, SEO, Social Media and Cultural Multivariate testing.
This includes management and consultancy for a number of high profile gaming companies. Core areas of expertise and knowledge include search marketing with international engines such as Yandex, Baidu and Naver, international buying behaviours and trends and cultural usability testing.
Filmed at Budapest Affliate Conference