Income Access unveils affiliate marketing platform updates

Income Access unveils affiliate marketing platform updates

Income Access, the marketing technology and services provider division of Paysafe, has released multiple key upgrades to its affiliate marketing platform.

Published 3rd December 2020

The enhancements, Income Access said, are designed to improve user experience for igaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.

These include simplified dashboard navigation and the retrieval of top-level campaign results, statistical insights, messages and best performing creatives.

The upgrades have been released across all Income Access-powered affiliate programmes and reflect the Paysafe company’s ongoing efforts to gather and respond to constructive feedback from partners.

Tara Wilson, chief operating officer for Income Access at Paysafe Group, said: “These latest upgrades to the Income Access affiliate software show our team’s commitment to continuous improvement and providing our partners with optimal solutions to meet their needs.

“In crafting solutions for an evolving client base that extends beyond traditional igaming, it is important for us to proactively address emerging challenges and expectations with a platform that is modern, intuitive and supports acquisition and retention goals.”