Hollywoodbets scores South Africa-facing deal with LaLiga
Published 4th February 2020
Under the deal, which is due to run until the end of the 2019-20 season, Hollywoodbets will serve as LaLiga’s official betting partner in South Africa.
The partnership includes the appearance of Hollywoodbets on digital advertising boards and 3D carpet during LaLiga games, as well as a trade exchange of tickets and merchandise that Hollywoodbets will use for upcoming campaigns.
“We are proud to be a partner of one of the best football leagues in the world. South Africans are devoted to football and LaLiga is widely enjoyed throughout the country,” Hollywoodbets operations executive Sandisiwe Bhengu said.
“We are confident that this will be a long-term and effective partnership with LaLiga.”
LaLiga South Africa managing director, Marcos Pelegrín, added: “Strategic partnerships like these help us to penetrate and expand across new markets. We want to keep growing in the South African market, as we endeavour to increase our fan base and bring LaLiga even closer to our fans.”