High 5 Games secures new Malta licence
Published 5th February 2020
The permit marks H5G’s approval to enter the real money gaming market.
The new online casino will launch on H5G’s proprietary iGaming platform, Vault, which incorporates the developer’s Brain with Benefits technology that monitors players in real time and at all stages of the customer lifecycle.
The Brain, which is also known as the Oracle, sits in the cloud and the machine learns player behaviour. Oracle is present and monitors promotions and bonus management system, CRM and data segmentation, content management and player account management.
The Benefits, or personalised events, are then triggered automatically by Oracle’s Brain across the platform and games. These can range from small surprise game features to fully adaptive content libraries and user journeys.
The Vault platform has been developed from H5G’s social casino and will soon be available for real money play.
Anthony Singer, chief executive of H5G, said: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.”