GVC Australia completes MyAffiliates migration

GVC Australia completes MyAffiliates migration

GVC Australia has completed the final phase of its migration onto MyAffiliates, with the addition of its Ladbrokes brand on to the platform.

Published 3rd September 2019

GVC Australia has completed the final phase of its migration onto MyAffiliates, with the addition of its Ladbrokes brand on to the platform. 

The move comes after GVC Australia in December acquired online bookmaker Neds, which was already using the MyAffiliates platform for its affiliate solution. 

GVC Australia then opted to migrate two of its three brands over to MyAffiliates in April of this year, in the form of Bookmaker and Betstar.

Ladbrokes has now also been added to MyAffiliates, completing the migration process.

“We’d like to thank the MyAffiliates team for the seamless and stress-free transition from the previous system to the MyAffiliates platform,” GVC Australia’s head of affiliates, Dean Bosci, said.

“With our entire suite of brands now under the one roof, our affiliate staff can manage our affiliate clients and operations faster and more accurately than ever before.”

Clemence Dujardin, general manager of MyAffiliates, added: “It is always a great satisfaction to see that through merger and acquisition, our clients chose to retain the MyAffiliates system, rather than going to other third party or using their internal system. This is a true seal of confidence in our product and support.

“It is a great privilege for us to be serving the GVC Australia Group and hope to strengthen our collaboration in the future.”

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