Greentube goes live with 888 in UK
Published 1st October 2019
Online adaptions of 888’s land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products, and are also set to go live soon across the operator’s growing multivendor platform.
The deal covers content such as Book of Ra deluxe, Lucky Lady´s Charm deluxe, Sizzling Hot deluxe and Reel King.
“Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process,” 888’s senior vice president for B2C, Guy Cohen, said.
“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”
Michael Bauer, chief financial officer at Greentube, added: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd.
“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”
888 and its brands are supported by an expansive affiliate program in the form of 888Affiliates.