Green Jade Games pens gamification deal with CompetitionLabs

Green Jade Games pens gamification deal with CompetitionLabs

Online slots developer Green Jade Games has joined forces with gamification and real-time engagement specialist CompetitionLabs to boost player engagement and entertainment.

Published 31st July 2019

The arrangement will enable Green Jade to add gamification elements to its full suite of slots and future releases, including tournaments, missions, achievements and rewards. Hammer of Fortune is set to be the first game to launch with these features.

Green Jade will also work with CompetitionLabs to bring data sources together, leverage in-game data to create new experiences and process big data fast and make real-time decisions, allowing it to create, test and roll-out promotion ideas in minutes.

“Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focussed on launching our first run of games,” Green Jade chief executive, Benedict McDonagh, said.

“Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond.”

Julian Steinwender, chief product officer at CompetitionLabs, added: “We are very excited about our collaboration with Green Jade Games and their vision to leverage and link CompetitionLabs across all elements of the game in a true end to end approach to unlock a new level of engagement and player experience.

“Their innovative game content and focus on player enjoyment make them an ideal partner to push the boundaries of player engagement forward together.”

The link-up comes shortly after Green Jade secured a supplier licence from the GB Gambling Commission, allowing it to offer its casino games to operators and players in the regulated market for the first time.