Google reveals updated online gaming ads policy

Google reveals updated online gaming ads policy

Google has moved to update its gambling and games policy in order to allow online gambling ads in Colombia, Kenya and Nigeria, as well as sports betting adverts in certain states across the US.

Published 22nd October 2019

Google will permit adverts from operators licensed by the Kenya Betting Control Board, as well as those that hold licences from the Nigerian National Lottery Regulatory Commission and Colombian regulator Coljuegos.

Sports betting ads will also now be allowed in the US states of Indiana, Iowa, Montana, Pennsylvania and Rhode Island, as part of a limited beta. All of the states now run a regulated sports wagering market.

Such adverts are already permitted in the regulated states of Nevada, New Jersey and West Virginia.

Operators that want to run online gambling ads must first gain certification from Google. This will permit them to promote online, real-money gambling such as online casinos or bookmakers, bingo or slots sites or apps, online lottery tickets and online sports betting.

Certification also enables operators to advertise sites that contain or link to content relating to online gambling, such as aggregator or affiliate sites that promote gambling-related content.

Image: Max Pixel