Google reveals updated online gaming ads policy
Published 22nd October 2019
Google will permit adverts from operators licensed by the Kenya Betting Control Board, as well as those that hold licences from the Nigerian National Lottery Regulatory Commission and Colombian regulator Coljuegos.
Sports betting ads will also now be allowed in the US states of Indiana, Iowa, Montana, Pennsylvania and Rhode Island, as part of a limited beta. All of the states now run a regulated sports wagering market.
Such adverts are already permitted in the regulated states of Nevada, New Jersey and West Virginia.
Operators that want to run online gambling ads must first gain certification from Google. This will permit them to promote online, real-money gambling such as online casinos or bookmakers, bingo or slots sites or apps, online lottery tickets and online sports betting.
Certification also enables operators to advertise sites that contain or link to content relating to online gambling, such as aggregator or affiliate sites that promote gambling-related content.
Image: Max Pixel