Global Gaming returns in Sweden with

Global Gaming returns in Sweden with

Global Gaming has recommenced activities in the regulated Swedish market after rolling out new brand in partnership with Finnplay Group.

Published 6th August 2019 will operate under a Swedish commercial online gaming licence held by Viral Interactive Limited, which has a marketing deal in place with one of Global Gaming's subsidiaries.

Viral Interactive, a subsidiary of Finnplay, will have responsibility for operating in Sweden.

Details of the new online casino brand were announced last month, shortly after Global Gaming and Finnplay signed a new technology agreement.

Aside from Sweden, Finnplay is licensed or approved in the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.

“It is incredibly exciting that Viral is now launching with us as a partner; I hope, and have reason to believe, that Swedish customers will enjoy it,” Global Gaming chief executive, Tobias Fagerlund, said.

“NanoCasino is a safe and secure online casino that focuses on entertainment and the pleasure of gaming, and it’s being offered from one of the market's best, safest and most responsible platforms.”

Finnplay CEO, Martin Prantner, added: “We are looking forward to launching our new brand in Sweden and benefiting from Global Gaming’s marketing expertise and resources.

“Being a Nordic gaming platform provider, Sweden is our home market and we are committed to upholding the strict standards of the regulation.”

Global Gaming in June saw subsidiary SafeEnt stripped of its licence in Sweden by national regulator Spelinspektionen. The regulator cited serious breaches of the country’s player protection and anti-money laundering processes as the reasons behind its decision.