GiG offloads Highroller to Ellmount Gaming

GiG offloads Highroller to Ellmount Gaming

Gaming Innovation Group (GiG) has agreed a deal to sell its Highroller B2C brand to affiliate and operator Ellmount Gaming €7m (£6.5m/$7.8m).

Published 13th August 2019

Under the agreement, Ellmount Gaming will now become a B2B customer of GiG and continue to operate Highroller using GiG’s Platform Services, Front End solution and Managed Services.

Highroller will initially remain as an operator under GiG’s licences with a long-term white label agreement and is planned to be migrated to Ellmount Gaming’s licences following regulatory approval.

GiG will receive the payment in monthly instalments over the contract period of 48 months.

Robin Reed, chief executive of GiG, said: “The sale of Highroller is a confirmation of our discipline and focus as we are growing Rizk.Com to become a Tier 1 casino operator in select markets.

“Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves. The brand was launched only two years ago and with this sale, it has returned three-digit ROI for GiG.

“I am looking forward to seeing the brand prosper in the hands of very capable owners, empowered by our full suite of products and services.”

Should the deal go through as expected, GiG would operate with four brands: Rizk, Guts, Kaboo and Thrills.