GiG offers free coronavirus compliance checks to operators

GiG offers free coronavirus compliance checks to operators

Gaming Innovation Group (GiG) is to offer free searches to online operators that are concerned affiliates are using the novel coronavirus (Covid-19) pandemic to promote their brand.

Published 25th March 2020

According to GiG, supervisory authorities identified that a number of unethical affiliates have been exploiting the coronavirus crisis to boost search results of certain brands.

In response, GiG has added a number of coronavirus keywords to its GiG Comply proprietary affiliate monitoring and compliance software, with operators able to carry out searches free of charge.

“We don’t believe anyone should be profiteering off this crisis, which is having a huge effect on so many within our industry and through many others,” GiG’s director of sales James King said. “Therefore at GiG, are running checks against Covid-19, Coronavirus and other associated keywords for operators for free.

“Our technology can scan and analyse thousands of web pages within a short space of time and therefore is well placed to support our industries fight against those profiteering off the back of this crisis.”

Read the full story at iGB.