GiG lands marketing compliance deal with Kaizen Gaming

GiG lands marketing compliance deal with Kaizen Gaming

Gaming Innovation Group (GiG) has agreed a deal to provide affiliate marketing compliance solutions to Kaizen Gaming, the Greece-based gambling operator behind the Stoiximan and Betano brands.

Published 16th April 2021

Kaizen Gaming will have access to GiG Comply, a marketing compliance solution that allows operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content.

GiG Comply can be used to ensure brands are operating in line with regulatory requirements across multiple jurisdictions, covering market-specific legislation and advertising standards.

“Compliance is not just a buzzword; working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming,” Kaizen Gaming’s head of affiliates Claus Jansson said.

Read the full story on iGB.