GiG lands consultancy deal with Mediacle

GiG lands consultancy deal with Mediacle

Digital media and IT solutions Mediacle has agreed a deal to provide a range of localisation and consultancy services to gambling operator Gaming Innovation Group (GiG).

Published 29th July 2019

GiG said the arrangement will allow it to expand its reach in emerging markets, with the deal to support its six in-house casino and sports betting brands.

Mediacle currently supports a number of major B2C iGaming brands with both customisation and localisation services as part of their marketing efforts. 

“We are pleased to have tied up with Mediacle and look forward to working with them to support our marketing strategy and expansion into new markets,” GiG’s director of casino for in-house brands, Ross Parkhill, said.

“Mediacle will help our flagship brand Rizk provide a localised offering for our players, improving player acquisition and retention.”

Santosh Jain, chief executive of Mediacle added: “We are thrilled to have signed such a leading name as GiG and we are looking forward to working with its team.

“We have certainly emerged as one of the most successful digital media and IT solutions companies offering dynamic and cost-effective marketing solutions to highly renowned brands in the gambling industry.

“The agreement is a testament to our commitment, growth and deliverability.”