GiG adds language detection to marketing compliance tool

GiG adds language detection to marketing compliance tool

Gaming Innovation Group (GiG) has added a new language detection feature to its GiG Comply marketing compliance tool.

Published 17th November 2020

According to GiG, the feature will enable operators to identify what language a website promoting their brand is written in, helping them to ensure they are compliant and following regulatory guidelines in certain markets.

GiG said the feature would be particularly useful in regulated igaming in markets such as Germany, where new compliance regulator measures have been set out by minister presidents.

“We are continuously improving and advancing on our products not only to ensure they reflect what is happening in the market but also so that we can continue to meet the needs of our partners,” GiG chief commercial officer Ben Clemes said.

“The new language feature not only helps to ensure that our partners are ahead of the game and are fully compliant in newly-regulated markets, but it also enables them to do so effectively and efficiently via a fast and automated process.”