Germany sees surge in advertising spend

Germany sees surge in advertising spend

Gambling advertising spend in Germany has tripled in the last five years to around €400m, according to a new study.

Published 23rd August 2019

Gambling advertising spend in Germany has tripled in the last five years to around €400m, according to a new study.

Research Tools found that online casinos are the biggest spenders, and saw a €70m rise in expenditure in the last year alone. Sports betting accounts for just under 20% of the total volume, while lotteries account for around a quarter of spend.

The figures highlight a surge in gambling advertising despite online casino being outlawed in all states apart from Schleswig-Holstein.

Research Tools, which used data from media monitor AdVision, said the number of advertisers has increased sharply within five years. Growth of 35% means there is now an average of 64 advertisers per month.

The top five brands in Germany account for around half of the total advertising volume. Operators Wunderino and Unibet rank among the biggest climbers in comparison to the previous year with the highest volume increases.

Most advertising is via television, with online advertising and print media behind.

Figures from the period between June 2018 to May 2019 were compared to the four preceding years.

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