Genting appoints Alison Brincat as affiliate chief

Genting appoints Alison Brincat as affiliate chief

Former and Videoslots executive to lead casino's affiliate arm

Published 1st October 2018

Genting Casinos has appointed Alison Brincat to lead its affiliate programme for its and Genting Bet brands from a new Malta headquarters.

Brincat, formerly head of affiliates at and Videoslots, will be based in Genting’s new Maltese offices with interactive marketing and operations teams and will be responsible for growing the Genting Affiliates programme after a handover from incumbent affiliate manager Matt Maunder.

The Genting Group launched its first online casino in 2008 while the Genting Bet sports book was launched in 2013. Both verticals are supported by Genting’s retail estate of 40+ casinos.

Jeremy Taylor, managing director of Genting Interactive, said: “We are in the process of building a team of the highest calibre of marketing and operations professionals to grow Genting’s interactive business out of our new Malta office. Alison is one of the most respected affiliate professionals in the gaming industry and the first of our new hires so I’m very happy to welcome her to the team.”

Brincat said: “Genting is a huge global business with a significant UK casino estate and big ambitions for their mobile and web casino and sportsbook brands. It’s a great time for me to be joining the team and I’m looking forward to working with both current and new affiliates to capitalise on the success Genting Casino and Genting Bet have seen to date.”