GC working group PPC restrictions divide affiliate sector

GC working group PPC restrictions divide affiliate sector

The findings of a Gambling Commission working group on marketing has divided affiliates, with agreements to restrict pay-per-click (PPC) advertising to over-25s generating a mixed reaction in the sector.

Published 9th April 2020

The three British Gambling Commission working groups - formed in January - consisted of a group dedicated to VIP schemes, a group for marketing and a game design group.

Among the changes agreed by the marketing group were for social media and pay-per-click (PPC) advertising to only target those aged 25 or over when possible. This reflected a similar new provision for VIP schemes, which going forward will only be open to players aged 25 and above.

In addition, the working group will also draw up a new code of conduct for affiliates, which the Commission noted would be amended and updated regularly.

Clive Hawkswood, chairman of affiliate trade association Responsible Affiliates in Gambling (RAiG) told iGB the organisation was pleased to see the new safeguards put in place.

Read the full story on iGB.