brings in Bichsel to lead US business brings in Bichsel to lead US business

Digital marketing services provider Group has appointed Max Bichsel to lead its US business.

Published 5th November 2019

Bichsel, an experienced sales and business development executive, was most recently US director of sales for Kambi.

He played a pivotal role in Kambi’s expansion in the US market, working with clients such as Rush Street Interactive, Penn National, DraftKings and 888.

Prior to his time with Kambi, Bichsel served in sales and business development roles for internet, software and advertising companies including Selligent, Powa Technologies and HookLogic.

“Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Group is best positioned to benefit from this expansion of regulated online gambling in the United States,” Bichsel said.

“I look forward to working with the Group’s clients, building teams and creating new partnerships to expand the Group’s footprint in the US and solidify the company’s position as leaders in iGaming and sports betting.” Group chief executive, Charles Gillespie, added: “With Max on board to lead our US efforts, the Group will expand partnerships, marketing and sales efforts in America and continue to grow market share.”