GambleAware launches latest phase of Bet Regret campaign
Published 14th September 2020
From today (11 September) ahead of the English football season starting at the weekend, the campaign will continue to target men aged between 18 and 34 who frequently gamble on sport.
The latest phase of the project will comprise two television adverts, alongside a radio and digital campaign. The first TV ad will premiere during the televised Premier League season-opener between Fulham and Arsenal tomorrow.
The advert will feature a wrestling theme, based around the concept of ‘tapping-out for time out’ and encouraging punters to pause before making an impulsive bet.
“This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms,” GambleAware trustee and chair of the Safer Gambling Campaign Board Sian Griffiths explained.
GambleAware said the second phase of the campaign took into account research by Ipsos, which evaluated the first year of the initiative. Findings included that self-awareness among the main target audience of men aged 18-35 is increasing and their behaviour is changing, but still require specific advice on safe betting.