FSB secures loyalty partnership with Captain Up

FSB secures loyalty partnership with Captain Up

Platform provider FSB has partnered with cloud-based gamification and loyalty platform Captain Up.

Published 30th April 2021


Under the agreement, operators powered by FSB’s full tech-stack sportsbook and casino solution will be able to maximise customer activity and drive loyalty through the use of Captain Up’s gamification, behavioural psychology and smart social tools.

This will include the ability to create and launch scheduled and targeted segmented campaigns, matching rewards and bonuses within certain categories and channels.

“It’s been a busy start to 2021 at FSB with new partners and new product integrations and we're delighted this momentum continues on the back of our new agreement with Captain Up,” FSB head of product Shaan Balani said.

“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.

“This deal is just another example of how we are constantly improving the FSB platform to make sure that our partners have the technologies and tools required to deliver a superior player experience.”

Captain Up chief executive Uri Admon added: “We aim to push the boundaries of innovation in igaming with features such as Progressive Jackpots, Social Tournaments Avators and Smart promotions.

“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”