France’s JOA rebrands to reflect sportsbook enhancement

France’s JOA rebrands to reflect sportsbook enhancement

French gaming operator JOA online has rebranded as JOABET in order to match the enhancement of its sportsbook offering.

Published 15th April 2021

JOABET, which works in partnership with Gaming1, said that the repositioning coincides with its integration of engagement-driving features such as odds boosts and network tournaments.

The operator also said the rebrand reflects the high-tech updates made to the platform powering JOABET’s operations, as well as its ambitions to establish itself as France’s leading provider of online sportsbook.

“We’re hugely excited by this rebrand, and all the exciting benefits it’s set to bring from a marketing, technical and communications perspective,” JOABET vice president Damien Dufort said.

“The decision was made back in January, and I have no doubt that the team’s hard work will continue to bear fruit in the period to come.

“We’re also grateful to our partners at Gaming1 for their support and have no doubt that our productive relationship will maintain its success through 2021 and beyond.”

Gaming1 chief operating officer Sylvain Boniver added: “We are very proud of the crucial role played by GAMING1 in helping our valued partners at JOABET get this rebrand off the ground.

“The technical assistance provided by our team was second-to-none, helping to deliver fantastic new features such as the odds booster and network tournaments.

“We have no doubt that JOABET will continue to go from strength to strength in the coming period – and we can’t wait to stand beside them as they do.”