First Look Games signs up STHLMGAMING

First Look Games signs up STHLMGAMING

Online slots developer STHLMGAMING has signed up to First Look Games in a bid to maximise exposure of its titles across affiliate websites.

Published 9th April 2019

Under the deal, STHLMGAMING, part of Relax Gaming’s Silver Bullet partner programme, has joined the likes of 1X2 Network and Quickspin in gaining direct access to online casino affiliates to share assets and information about their suite of games and upcoming launches.

Game information sheets and marketing assets such as logos, images and videos, which are uploaded to the First Look Games Library, will be available to affiliates.

The developer can also take advantage of First Look Games Premium, allowing it to upload game information and assets two weeks prior to launch. This can then be accessed by a selected group of affiliates.

First Look Games recently added notification alerts to its platform, allowing STHLMGAMING to announce network promotions, bonus campaigns and operator partnerships to First Look’s publisher network.

“STHLMGAMING is known for developing simple games that still pack a punch when it comes to design and gameplay and we are delighted they have chosen to work with us to help improve their marketing efforts,” First Look Games founder Tom Galanis said.

“Online casino affiliates are the most powerful marketing channels available to game developers and thanks to First Look Games, STHLMGAMING can connect with publishers directly for the very first time.”

STHLMGAMING chief executive Jonas Byström added: “Given the highly competitive nature of the global online casino sector, game developers must do as much as they can to market their titles and for us affiliates and publishers are a vital channel for success. 

“As part of Relax Gaming’s Silver Bullet service, First Look Games connects us directly to affiliates for the first time and we are delighted to be able to fully leverage the reach and exposure this brings.”