FBS scores Barcelona deal
Published 22nd January 2020
Under the four-year deal, which runs through to June 2024, FSB will serve as the club’s official trading partner.
FC Barcelona and FBS plan to undertake different joint programs to offer online and offline experiences to their followers around the world, including creating branded content and featuring the FBS name on LED signs inside the Camp Nou stadium on game days.
“This partnership with FC Barcelona is an exciting new chapter in FBS history,” FBS chief marketing officer Ali Heder said. “Our mutual goals meet at the point of ambition: just as Barcelona strives for being the #1 name in football, FBS aims to win the global leadership and become synonymous with success in online investing.
“We reckon this partnership will help both sides to push the limits even further and get in the spotlight at the new playgrounds.
“For the time being, FBS is cooking up some great promo ideas and social responsibility projects – as experts in investing, we know that meaningful deeds implemented with passion and supported by strong allies pay the best interest.”
Josep Pont, board of directors member responsible for the commercial area of FC Barcelona, added: “It is an agreement that will help us to continue growing and advancing with such a unique project as FC Barcelona and to consolidate our expansion strategy on a global level, to continue setting standards not only for our style of play, which is so recognised around the world, but also in the fields of partnerships and sports marketing.”