EveryMatrix eyes enhanced compliance with beBettor

EveryMatrix eyes enhanced compliance with beBettor

iGaming software supplier and white label solutions provider EveryMatrix has entered into a partnership with compliance specialist beBettor.

Published 16th September 2019

Start-up beBettor has developed an API that can be integrated into partners' sites to perform affordability checks on players. This API gathers information provided by the user and tracks their actions on a site with the API enabled, which it cross-references with activity on other sites within a client's network.

EveryMatrix said it hopes the new partnership will help to improve its social responsibility controls and have the suspension of its UK operating licence lifted.

Earlier this month, EveryMatrix had its UK operating licence suspended by the GB Gambling Commission. The regulator said the decision was based on compliance activity at EveryMatrix, including an examination of its customer interaction framework.

The Commission will now carry out a review into the supplier and EveryMatrix has pledged to use the review to improve compliance procedures and processes across its business.

“We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players,” EveryMatrix chief executive Ebbe Groes said.

“Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”

beBettor chief executive Harry Cott added: “Given the average online gambler in the UK now has four accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term.

"That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.”