EveryMatrix exits UK white label market

EveryMatrix exits UK white label market

iGaming software supplier and white label solutions provider EveryMatrix will give up its B2C operating licences for remote betting and casino in the UK.

Published 24th September 2019

EveryMatrix’s white label operations in the UK were halted earlier this month when the GB Gambling Commission suspended its UK operating licence.

EveryMatrix initially said it would seek to have the suspension lifted – linking up with compliance specialist beBettor in the process – but will instead withdraw such services from the UK.

In a statement, EveryMatrix said that its white label business is “irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner”.

EveryMatrix chief executive Ebbe Groes also said: “We fully respect UKGC’s decision of suspending our licence and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.

“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.

“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

EveryMatrix’s UK B2B software provision licence for remote gambling software remains active.