EveryMatrix to exit Danish white label market

EveryMatrix to exit Danish white label market

EveryMatrix is to close its four white label websites in Denmark, but continue to provide a fully certified platform and software solutions to licensed operators in the country.

Published 11th December 2019

Casinohouse.dk, 777.dk, Cictoriamilan.dk and Jetbull.dk will cease operations in the market.

EveryMatrix will now focus on its B2B services in the country, including its range of platform and software solutions.

“Although EveryMatrix had a strong bond to its white label business which brought commercial success and ambitious operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions,” EveryMatrix said in a statement.

“EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.”

The move comes after EveryMatrix in September also announced that it was to give up its B2C operating licences for remote betting and casino in the UK and instead focus on B2B operations.