EveryMatrix adds CompetitionLabs’ gamification system to CasinoEngine

EveryMatrix adds CompetitionLabs’ gamification system to CasinoEngine

EveryMatrix has entered into a new strategic partnership with real-time gamification platform CompetitionsLabs.

Published 30th June 2020

Through the integration with CompetitionLabs, CasinoEngine clients will have access to a large range of gamification tools such as tournaments, leader boards and mission-based achievements.

According to EveryMatrix, the effect of gamification includes increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours.

“We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive,” CasinoEngine chief executive Stian Enger Pettersen said.

“EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”

CompetitionLabs; chief engagement officer Julian Steinwender added: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade.

“CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”