ESPN teams up with Caesars

ESPN teams up with Caesars

Sports broadcaster ESPN has linked up with Caesars Entertainment to provide sports betting news and content to viewers across the US.

Published 16th May 2019

Caesars will be ESPN's official odds data supplier across television and digital platforms, with the arrangement including advertising and sponsorship inventory in return.

It remains to be seen whether the partnership could be developed into an affiliate-based relationship, but the deal has been announced just days after ESPN’s rival Fox Sports teamed up with The Stars Group to launch a new sports betting service in the US.

“Millions of sports fans look to ESPN as a sports authority, and Caesars is honoured to have been selected for having the best odds to serve those fans,” Caesar’s executive vice-president and chief marketing officer, Chris Holdren, said.

“When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”

The deal includes the opening next year of a new ESPN-branded studio at the Caesars-owned LINQ Hotel & Casino in Las Vegas, Nevada. The studio will produce content for various ESPN linear, digital and social shows, as well as and the ESPN mobile app, plus segments for ESPN’s new ‘Daily Wager’ betting programme.

Mike Morrison, vice president of business development at ESPN, added: “The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before.

“We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”