EGBA urges responsible advertising amid Covid-19 crisis

EGBA urges responsible advertising amid Covid-19 crisis

The European Gaming and Betting Association (EGBA) has issued new guidance on how operators should promote their products safely and responsibly during the novel coronavirus (Covid-19) pandemic.

Published 31st March 2020

EGBA said it strongly opposes operators referencing Covid-19 in marketing campaigns and, as such, has set out new guidelines for gambling brands to ensure they are operating and advertising responsibly.

Operators must not refer to coronavirus, World Health Organisation (WHO) statements referencing the pandemic, or any other related developments, it said.

Operators were also warned to ensure their adverts do not portray gambling as a solution to social, personal or financial problems, nor invite customers to gamble online as a solution to boredom.

It added that all advertising and websites should contain signposted information about age restrictions, problem gambling helplines and self-exclusion registers, as well as responsible gambling tools such as deposit limits and self-exclusion tools.

Read the full story on iGB.