Dutch regulator takes action over affiliate marketing

Dutch regulator takes action over affiliate marketing

Dutch gambling regulator Kansspelautoriteit (KSA) moved to halt 23 websites from using affiliate marketing techniques to promote online gambling in the country.

Published 22nd July 2019

Online gaming is currently illegal in the Netherlands, but a number of websites have been advertising such services.

A study by the KSA into 44 websites found online gambling ads on 26 websites.

Of these sites, 20 immediately withdraw the ads after being contacted by the regulator, while three only agreed to remove the ads after the KSA warned it could impose a penalty.

An investigation into the other three sites is still ongoing. The KSA has not disclosed the identity of any of the sites.

“Protecting consumers is an important objective of the KSA,” the regulator said in a statement.

“Participants in games of chance from providers without a licence are not guaranteed a fair game. Nor is it possible to monitor the participation of vulnerable groups, such as young people.

“The market for online gambling is likely to open on January 1, 2021. Consumers can then go to providers with a licence that the KSA supervises.”

A similar study by the KSA in 2016-17 led to 17 websites pulling adverts for online gaming.

The Netherlands is in the process of putting laws and regulations together for a regulated online gaming market, with the idea of launching in January 2021.