Digital Fuel Group highlights AI importance

Digital Fuel Group highlights AI importance

Digital Fuel Group founder and CEO Toby Oddy has underlined the growing influence of artificial intelligence in the sector ahead of the agency’s debut as an exhibitor at ICE London next month.

Published 11th January 2019

Digital Fuel Group, which has offices in the UK, Australia and the US, will have a strong presence at ExCel London from February 5-7 as it makes a transition from annual visitor to exhibitor.

Founded in 2013 by Oddy, formerly of Ladbrokes, Coral and Mansion, Digital Fuel Group is also keen to explore more opportunities to work within the burgeoning US market.

“Our team have been attending since the very first ICE London, having transitioned from operator to agency, so as our brand grows this was the next step,” Oddy said.

“The excitement around the US sports betting market opening up was a major driver for us to sign up as exhibitors and we're also particularly keen to see how AI is being adopted throughout the sector.”

Digital Fuel Group offers a range of services, including an AI-driven technology stack delivering insights and marketing automation and a network of affiliates, mobile partners and owned online assets.

He added: “Put simply, we are experts at delivering cost effective new customer acquisitions along with industry leading user retention for betting and gaming brands. We genuinely believe no other digital agency has the depth of iGaming experience that our global team has across all marketing functions.”