Churchill Downs agrees Ford partnership for Kentucky Derby

Churchill Downs agrees Ford partnership for Kentucky Derby

Churchill Downs Incorporated (CDI) has signed a five-year partnership for the Ford Motor Company to become the official truck, SUV, car and van of the Kentucky Derby and Churchill Downs Racetrack.

Published 13th March 2020

The new 2020 Ford F-Series Super Duty will serve as the featured vehicle of the 146th Kentucky Derby on 2 May.

Ford will host a range of on-site activities throughout the Derby week, as well as provide a Ford Explorer to each Kentucky Oaks and Derby horse owner for use at Churchill Downs during the event.

“Ford is such a vital part of the Louisville community that this new partnership is a natural fit,” Churchill Downs Racetrack president Kevin Flanery said. “Ford vehicles power so much of our operations at Churchill Downs and many of our breeders rely on Ford Super Duty trucks to transport their precious cargo.”

Ford marketing director Matt Van Dyke added: “With Louisville Assembly Plant and Kentucky Truck Plant within such close proximity to Churchill Downs, Ford’s participation in this uniquely American tradition is long overdue.

“Ford products capture the freedom synonymous with the relationship between a winning horse and jockey.”

Advertisement