Catena Media secures pay-per-click approval in Mexico

Catena Media secures pay-per-click approval in Mexico

Affiliate giant Catena Media has rolled out its first pay-per-click (PPC) campaign in Mexico after securing approval from Google Ads to run campaigns for casino advertising in the country.

Published 17th June 2019

JohnSlots began its first PPC campaign on June 6, while Slotsia followed last week on June 10.

Google Ads only opened up for PPC for casino terms in Mexico in April, making it the first American country outside the US to enable Catena Media to test PPC.

Catena Media has said that if the initial campaigns prove successful, it will launch similar initiatives with other products in Mexico.

“We have communicated that going into new geographical areas is a part of our strategy,” Catena Media deputy CEO, Johannes Bergh, said.

Christine Fava, head of marketing at Catena Media, added: “Mexico is the first American country outside the US to open up for PPC for casino, so this is a potentially huge opportunity for us.

“A completely new market means that there is little competition for each search query we want to target, which in turn means that prices are low.

“The Mexican market is also a great starting point for us because there are high volumes of searches related to casino.”

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