Casumo links up with BlueRibbon

Casumo links up with BlueRibbon

Online casino and sportsbook Casumo has entered into a partnership with B2B marketing platform provider BlueRibbon Software.

Published 6th July 2020

Casumo will be able to leverage BlueRibbon’s data insights and back office to build an enhanced experience for players.

BlueRibbon said this will enable the operator to further differentiate its offering, while remaining compliant across regulated markets.

“Partnering with BlueRibbon allows Casumo to further enrich and diversify its product,” Casumo’s director of gaming Jacqui Gatt said.

“We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”

BlueRibbon co-founder and chief executive Amir Askarov added: “Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement.

“Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavour to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.”