Casumo to boost player activity and loyalty with Enteractive

Casumo to boost player activity and loyalty with Enteractive

Online gaming brand Casumo has agreed a deal to implement Enteractive’s tech platform (Re)Activation Cloud as an extension of its CRM cycle, with the aim of boosting player activity and brand loyalty.

Published 23rd October 2019

Enteractive said the (Re)Activation plug-and-play service will allow Casumo to increase player retention and player loyalty, while also safeguard and add a more human touch to its responsible gaming efforts.

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction.

Using a player-centred approach that improves the customer experience, the (Re)Activation Cloud integrates with the operator’s player acquisition-retention ecosystem.

All Enteractive processes are GDPR compliant and built for operator compliance and player protection.

”Enteractive was the only company matching our needs of a reactivation service based on a human interaction,” Casumo player engagement lead Ludovic Diler said.

“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.

“We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

Enteractive chief executive Mikael Hansson added: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match.

“Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey.