CasinoEngine pens jackpot promotion deal with BlueRibbon

CasinoEngine pens jackpot promotion deal with BlueRibbon

CasinoEngine, the iGaming integration platform powered by EveryMatrix, has agreed to work with independent marketing platform BlueRibbon on jackpot-based promotions.

Published 27th June 2019

Under the arrangement, CasinoEngine’s operator network will now have access to new tools for brand differentiation and the ability to launch jackpot-based promotions across all their verticals.

CasinoEngine becomes one of the first platforms to offer clients these abilities to incentivise players using jackpot promotions, while complying with regulatory restrictions in various markets worldwide.

“CasinoEngine’s mission is to offer both a variety of content and the necessary tools for casino operators to reach their desired audiences,” EveryMatrix head of vendor management, Amund Stensland, said.

“We’re always looking for new ways to offer value-added services on top of content aggregation and we are excited to have found a reliable partner in BlueRibbon.

“As seen from previous experiences, jackpots have the power to drive player acquisition and boost engagement.”

Amir Askarov, chief executive of BlueRibbon, added: “We’re excited to partner with a leading platform like CasinoEngine which will enable us to offer our unique and innovative player engagement platform to additional operators who are running on the platform.

“EveryMatrix has a long history of working with best-of-breed products in the industry and choosing to work with BlueRibbon is yet another confirmation of the value that our platform brings to operators who are looking for the next generation of engagement tools.“