Caesars Palace to welcome Bleacher Report hub

Caesars Palace to welcome Bleacher Report hub

Pay-TV giant Turner’s sports broadcasting arm has struck a deal with Caesars Entertainment to establish a Bleacher Report-branded studio inside the sportsbook at Caesars Palace in Las Vegas.

Published 8th February 2019

Turner-owned Bleacher Report is a sports news and sports culture website, and the new studio will serve as the “central hub for the creation of a wide assortment of gaming-themed programming and editorial content” to be distributed via Bleacher Report and the website’s app.

Further details about the studio, which is under development, will be revealed in the coming months, Turner said.

Bloomberg reported that the partnership does not include affiliate fees – although that could change in the future, depending on Turner’s interpretation of regulatory and legal restrictions.

“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-themed content experiences,” said Lenny Daniels, president of Turner Sports.

“Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership.

“We're excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”

Caesars Entertainment president and CEO Mark Frissora added: “Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry.

“Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”