bwin partners Fresh8 to bolster Germany and Austria presence

bwin partners Fresh8 to bolster Germany and Austria presence

Online gambling operator bwin has joined forces with marketing automation platform Fresh 8 Gaming to support its advertising activities across Germany and Austria.

Published 18th July 2019

Under the deal, bwin will use Fresh8 across its marketing channels including programmatic, display and social. bwin adverts will be pushed automatically across tier-one publishers such as Bild and other leading German sports news sites.

GVC Holdings, the parent company of bwin, already works with Fresh8 across its Coral and Ladbrokes brands.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding,” a bwin spokesperson said. “We analyse target group behaviour and generate as many touch-points as possible across channels on the fans' way to match day.

“Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalised for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels.”

Andrew Sharland, chief executive of Fresh8 Gaming, added: “We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us.

“They really understand how automation in marketing departments can be the next big driver of revenues for their business.”

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data, helping to optimise an operator’s marketing spend through real-time creative decisions and also minimise both the time and overhead of producing, and distributing, digital marketing assets by hand.