Brand Advocacy - Harness People Power Advertising
Published 25th September 2015
Affiliate digital marketers have been the heroes of improving efficiency through digital and programmatic tactics but the winners are those who work closely with brand and creative pioneers to ensure their story is told through the multitude of potential customer touch points.
In an industry with low product differentiation customer advocacy through affinity to brands becomes increasingly important.Whilst this activity is sometimes harder to measure there are ways to report ROI. Content Affiliates provide a valuable opportunity to engage advocates and advertisers need to utilise them.
Emma LoveDay, Head of Marketing (Gaming and Betting), The Sun