Bragg’s GiveMeSport secures affiliate approval in NJ
Published 13th January 2020
The new permit will enable GMS to run affiliate traffic for New Jersey-licensed operators, directing users from its site to sportsbook websites that accept New Jersey registrations and deposits.
GMS, a leading sports publisher, already has several deals lined-up to go live over the next few months.
“We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites,” GMS managing director Rick Waterlow said.
“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators.
“Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”
Meanwhile, GMS has promoted Yaniv Spielberg from his position as director of business development to the new role of chief strategy officer.
Speaking about the move, Spielberg said: “I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach.”