BonusFinder sees spike in US offshore online casino searches
Published 26th June 2020
Using Google Trends data collected between May 2019 and May 2020, searches for the term ‘online casino’ climbed 149% in the last year and 37% in the first five months of 2020.
BonusFinder.com found a total of 38 unlicensed sites operating and targeting US players, with one brand regularly recording search volumes more than three times higher than generic searches for ‘online casino’ across the entire US.
Fintan Costello, managing director of BonusFinder.com, said: “Despite many US states and state regulators doing a great job in licensing many elements of the industry, it is clear from our research that the demand for online casino is accelerating and that players are increasingly turning to unregulated sites to play.
“The message is clear. The black market is targeting US online casino players more than ever, and players are falling prey to unlicensed activities with little or no safety measures in place.
“This is dangerous at the best of times, but the US, like many countries, is facing unprecedented economic challenges and many individuals have become more vulnerable to black market targeting.
“Player safety is paramount, and regulators need to take urgent action to stem this alarming trend.
“The regulated online casino industry has the tools, technology and expertise to provide US players with proven products they can enjoy responsibly, safe in the knowledge that player protection is the number one priority.”