BlueRibbon partners with Optimove

BlueRibbon partners with Optimove

B2B marketing platform provider BlueRibbon Software has entered into a new partnership with customer relationship management (CRM) marketing solutions provider Optimove.

Published 27th November 2020

Under the agreement, BlueRibbon will build an out-of-the-box integration with Optimove, enabling Optimove users to create custom jackpot campaigns to help increase player engagement, loyalty, and retention.

Optimove provides gaming operators with an advanced technology suite, enabling them to scale their CRM marketing by creating, orchestrating, measuring, and optimising player-led journeys.

BlueRibbon’s marketing engagement platform gives operators the ability to create unique jackpot campaigns that resonate with each customer segment, driving players into action and incentivising them.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value,” BlueRibbon’s co-founder and chief marketing officer Dan Fischer said.

“In the current environment, igaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades.

“With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalised marketing campaigns that keep the player experience fresh and exciting through attainable winnings.”

Yuval Shefler, vice president of strategic partnerships at Optimove, added: “BlueRibbon’s gamification solution is a great complement to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviours and preferences.

“We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.”