BlueRibbon lands new deal with Soft2Bet

BlueRibbon lands new deal with Soft2Bet

B2B marketing platform provider BlueRibbon Software has entered into a new strategic partnership with casino and sportsbook group Soft2Bet.

Published 16th March 2020

Under the deal, Soft2Bet will implement BlueRibbon’s jackpot-based solution across all of its online assets.

According to BlueRibbon, this will enable Soft2Bet to create bespoke, content-agnostic jackpots across global regulated markets.

In addition, BlueRibbon said that its Player Engagement Platform will help to enhance player loyalty and brand differentiation, giving Soft2Bet the capability to create bespoke player solutions tailor-made to its own objectives.

“The deal with BlueRibbon is bringing Soft2Bet to a new level in terms of rewarding customer activity,” Soft2Bet head of casino Teodora Breskovska-Hall said.

“Our long-term strategy for our brands incorporates not only stunning designs but also unique user experience with innovative and interesting mechanics for user rewards and instant gratification to enhance the truly amazing overall atmosphere we have already created.”

Dan Fischer, co-founder and chief marketing officer of BlueRibbon, added: “Soft2Bet is an emerging leader in the online gambling industry and we at BlueRibbon are exceptionally excited to be partnering with such an industry mover and shaker.

“With product agnostic, real-time gamification tools, our Player Engagement Platform is geared up to enhance Soft2Bet’s player loyalty and brand differentiation while boosting their ability to incentivise players across regulated jurisdictions.”