BlueRibbon expands into LatAm with Codere

BlueRibbon expands into LatAm with Codere

B2B marketing platform provider BlueRibbon Software is to enter into the Latin American market after signing a partnership deal with Codere.

Published 18th May 2020

Under the deal, Codere will implement BlueRibbon’s jackpot-based solution across its online assets in Mexico and also Spain.

BlueRibbon said the new agreement would expand its business, having recently signed several similar deals with other European operators.

“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty,” BlueRibbon co-founder and chief executive Amir Askarov said.

“By partnering with us, Codere is confirming that the same is true for their players.”

Codere’s product development manager Erez Leket added: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets.

“We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”