BlueRibbon brings in Ashkenazi as strategic advisor

BlueRibbon brings in Ashkenazi as strategic advisor

B2B marketing platform provider BlueRibbon Software has appointed Rafi Ashkenazi, former chief executive of The Stars Group, as a strategic advisor to the business.

Published 27th July 2020

In his new role, Ashkenazi will support BlueRibbon with its plans to strengthen its online presence and gamification platform in regulated markets around the world.

Ashkenazi will join BlueRibbon having most recently served as CEO of The Stars Group, stepping down from the role following the operator’s merger with Flutter Entertainment in May this year.

He remains a non-executive director of the combined business, which is now operating under the Flutter Entertainment name.

“Having observed the value of the BlueRibbon platform and the traction that the company has created in such a short amount of time with leading tier one operators, I’m delighted to be joining them in growing the BlueRibbon foothold in strategic markets,” Ashkenazi said.

Read the full story on iGB.