Blueprint offers extra marketing assistance to operators
Published 14th June 2019
Operators can use the tools at any stage of the player lifecycle, allowing them to attract new customers, retain existing players and increase dwell time.
Among the new tools is an award game closely linked to Blueprint’s Jackpot King series of games, as well as a leaderboard feature, an in-game messaging tool and a series of game lobbies to allow improved mobile player journeys.
In connection with the tools, Blueprint has appointed Alex Naspe to head up the new initiative as head of promotions and marketing tools. Naspe has previously worked in senior roles at Genting and Rank Interactive.
“I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience,” Naspe said.
“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”
Matt Cole, managing director at Blueprint, added: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.
“Alex has gained valuable experience through his previous roles at leading operators and will prove to be a valuable asset to the Blueprint team as we provide the highest standard of support to our customers.”
Image: Max Pixel