Better Collective ups Mindway stake to 90%

Better Collective ups Mindway stake to 90%

Affiliate giant Better Collective has increased its stake in responsible gambling solutions provider Mindway AI by 70%, for a total consideration of DKK17m (£2.0m/€2.3m/$2.8m).

Published 4th January 2021

Having acquired a 19.99% stake in the business in September 2019, which develops software based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling, it now owns approximately 90% of the business.

The remaining 10% stake is held by Kim Mouridsen, Mindway’s founder and a professor at Denmark’s Aarhus University. 

The investment, Better Collective explained, supports its ambition to ensure customers gamble safely. 

Read the full story on iGB.