Having acquired a 19.99% stake in the business in September 2019, which develops software based on artificial intelligence and neuroscience for identifying, preventing and intervening in at-risk and problem gambling, it now owns approximately 90% of the business.

The remaining 10% stake is held by Kim Mouridsen, Mindway’s founder and a professor at Denmark’s Aarhus University. 

The investment, Better Collective explained, supports its ambition to ensure customers gamble safely. 

Read the full story on iGB.